Our brief was pretty open, create a non gender 3D character design that captures health and safety. One which can be used to convey serious messages in an appealing and engaging manner. After researching and designing a variety of characters the cone character was chosen and developed further. The safety cone is a simple but very adaptable vehicle for delivering Health and Safety messages in print, web/ digital and in video. The character is fully rigged, a term which means we can pose it in any way we wish to create any health and safety situation.
The finished CGI 3 character design was released in a short introductory animation. Where the character walks in and reveals information boards with key UNIPA messages. This sequence gives a respectful nod to the famous Bob Dylan video “Don’t Look Back” our UNIPA character discards the cards with a little humour, launching them behind and they fly off screen.
Take a look at the other 3D Characters Studio Mitchell have created here. Our characters are great vehicles for promoting your brand awareness. One of the challenging aspects of a successful brand comes down to its ability to communicate with its audience in an successful way. But just how could you expect (a brand) to communicate with a human being (audience) when there is no tangible means of communication to hand?
Companies such as Churchill Insurance and Duracell are among those who know how to utilise the power of a corporate character and continue to captivate their customers and grow loyalty.
4D Character Design. Next Step . . .
So if you are considering a 3D Character contact us to discuss the possibilities. We will discuss –
- Visual storytelling: a mascot should describe a brand story visually whether its through colors, shape, gesture or any other feature.
- Brand Personality: Ultimately, a 3D character design creates a long-term relationship with the customer, so it should embody some of the clients’ characteristics.
- Character Psychology: At its core, a mascot is like a brand ambassador, so it should possess all the qualities that brands and the target audience aim for.