Category: Automotive Animation
Studio Mitchell was commissioned by Cataclean Global Ltd. to define a new, highly credible visual language for their brand, culminating in a powerful 30-second broadcast commercial designed to air on ITV4 during the British Touring Car Championship Season. Our mission was to move beyond the aesthetic of their decade-old explainer videos and create a cinematic...
The automotive industry is in constant motion, pushing the boundaries of design, engineering, and technology. In such a dynamic sector, effectively communicating innovation is crucial for capturing market share and inspiring customers. While physical prototypes and traditional photography have their place, 3D automotive animation has emerged as an indispensable tool, offering unparalleled flexibility and impact...