Category: Automotive Animation
Aired on ITV4 during live and highlight coverage of the British Touring Car Championship (BTCC). Automotive Animation Studio Mitchell was commissioned by Cataclean Global Ltd. to define a new, highly credible visual language for their brand, culminating in a powerful 30-second broadcast television commercial. The advert was developed specifically for ITV4 broadcast, airing during coverage...
The automotive industry is in constant motion, pushing the boundaries of design, engineering, and technology. In such a dynamic sector, effectively communicating innovation is crucial for capturing market share and inspiring customers. While physical prototypes and traditional photography have their place, 3D automotive animation has emerged as an indispensable tool, offering unparalleled flexibility and impact...