3D animation uses computer-generated models, environments, lighting and cameras to create moving imagery in three dimensions. It can be used to visualise products, explain technical subjects, recreate environments or create scenes that would be difficult or impossible to film.

AI-generated video creates imagery from prompts, while CGI animation is built and controlled shot by shot. CGI offers greater control over accuracy, consistency, camera movement and revisions, making it particularly suited to product, technical and specialist animation.

Yes. We use AI selectively where it can support the creative or production process. It is another tool within the studio rather than a replacement for design, animation, CGI or creative direction.

2D animation works within a flat, graphic space, while 3D animation adds depth, perspective, lighting and camera movement. Both can be effective for explainers, advertising and visual communication, with the right approach depending on the subject, style and budget.

Motion graphics combine animated typography, graphic elements, illustration and visual effects to communicate information through movement. They can be used for explainers, titles, data visualisation, advertising and as part of a larger animation or film.

Animation can explain complex ideas, demonstrate products and processes, visualise things that are difficult or impossible to film, and create imagery for campaigns, presentations and broadcast. The approach depends on what the project needs to communicate.

Studio Mitchell specialises in 3D animation, CGI and visualisation across marine, product, medical and automotive projects. Our work also includes explainers, motion graphics, visual effects and commercial animation where these form part of the wider project.

Production time depends on the length, complexity and style of the project. A relatively simple animation may take a few weeks, while a detailed 3D production can take several weeks or longer. We establish the production schedule once the scope and requirements are understood.

Animation is generally priced around the requirements of each project. Length, complexity, modelling, environments, visual effects and the amount of original content required can all affect the cost. Our online calculator can provide a ballpark estimate, with a detailed quote provided once we understand the project.

Yes. We regularly work with existing 3D models and CAD data, particularly for product, automotive and technical projects. Where suitable, existing assets can reduce modelling time and help keep the visualisation faithful to the original design.

Yes. Music, sound design and voiceover can be incorporated into a production where required. Depending on the project, this may involve licensed music or bespoke audio created specifically for the film.

We normally begin with a conversation about the project, its audience and what needs to be communicated. From there we establish the scope, creative approach and production stages, with appropriate review points throughout the project.

Our guide to 3D animation costs in the UK explains typical pricing and the factors that influence production costs. You can also use our online calculator to get an initial ballpark figure before discussing a project with us.