3D product presentation for Harris Brushes

Studio Mitchell created this visually engaging 3D product presentation following the brand styling cues of Harris Brushes. This short animated film was used to promote the technical qualities of the new BLADE brush through social media. What could have been a dry video shot on film is in contrast a high tech 3D sci-fi presentation of the product and it’s technical data by Studio Mitchell.

In general Studio Mitchell will produce a 3D product presentation which is around a minute in duration or less. This permits them to be used on social media platforms and very often on the clients own website.

People on social media are bombarded with a lot of messages. You need to capture their attention within the first few seconds. We present your point quickly and succinctly. Below, we go into more detail of each of the 4 main social media platforms and the best practices.

What’s the best video length for a 3D product presentation?

Facebook video length

Facebook has a several different types of video options available to you to share your 3D product presentation. For example, Facebook livestreams can be as long as 8 hours. Facebook states that most people will watch videos to the end if they are 15 seconds long. One study found that if you want higher engagement, 2 to 5 minutes is the time range to aim for.

Instagram video length

Both Facebook and Instagram have Story videos available for your 3D product presentation. Instagram Stories and Reels are a maximum of 15 seconds, feed videos are 60 seconds and IGTV videos, 60 minutes. Instagram feed videos are recommended at 26 seconds.

Twitter video length

Twitter’s video length is 140 seconds maximum but they recommend videos to be 15 seconds or less. According to Twitter’s data, Tweets with video had 10x more engagement than without video.

LinkedIn video length

The maximum length for LinkedIn videos is 10 minutes that a lot for a 3D product presentation. For brand awareness and consideration, LinkedIn says that a video under 30 seconds has a 200% increase in completion rates.

It’s practically impossible to open up a major social platform now and not see a video post. 3D product presentation videos range from zippy promotional videos on Instagram to quick trailers on Twitter and  longer livestreams on Facebook. Videos encompass a wide range of topics and are the preferred media digested by many people around the world. In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers reported that they wanted to see more videos from brands and businesses. In fact, as of 2021, an average person is predicted to spend 100 minutes per day watching online videos.

Studio Mitchell work across a whole gamut of manufacturing sectors. We are relish the challenges new clients present to us and look forward to breaking into new areas. Take a look at our other projects and contact us to discuss your project.

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