3D product modelling and visualisation
A collection of 3D toy and model visualisations, ranging from racing cars and construction-based designs to more detailed mechanical subjects.
The work explores how shape, materials, surface detail and proportion can be developed in CGI before being presented as clean product imagery. Different modelling approaches were used depending on the subject, from simple stylised forms through to more complex assemblies.
3D Modelling
Each object was built and refined in 3D, with attention to proportion, materials and the small details that help a product feel believable when rendered.
AI-Assisted Visual Development
The bicycle model began as a conventional 3D asset and was then used as the visual foundation for an AI-assisted photographic scene, placing the product into a more natural lifestyle setting with children gathered around the bike.
The 3D model provided control over the product itself, while AI was used to explore the surrounding photographic context and atmosphere.
AI-Assisted Campaign Development
The robot was first created as a controlled 3D product visualisation, including the packaging, materials and mechanical detailing. That same asset was then used as the foundation for a series of AI-assisted campaign images, moving from clean studio presentation into styled collector and seasonal environments.
This approach allows a single 3D product asset to support a much broader range of advertising, social and seasonal content, while retaining the original product design as the visual reference.
