Automotive CGI in a lifestyle environment

A photorealistic 3D visualisation placing classic scooters within a detailed urban setting, combining vehicle modelling with environmental design, lighting and character placement.

The scene shows how automotive CGI can move beyond studio-style presentation and place a product into a more natural narrative context, helping communicate mood, scale and lifestyle as well as the design of the vehicle itself.

AI-Assisted Scene Enrichment

The Vespa scene was originally created as a fully developed 3D visualisation, including the scooters, urban environment, lighting and central character.

AI was then used to extend the surrounding street activity, introducing additional pedestrians and a busier city atmosphere while preserving the original composition and core CGI assets.

This approach shows how an existing 3D scene can be developed further into a richer editorial or campaign-style image, adding realism and social context without rebuilding the underlying environment.