Our brief was pretty open, create a non gender character that captures the health and safety vision and which can be used to convey serious messages in an appealing and engaging manner. After researching and designing a variety of characters the cone character was chosen and developed further. The safety cone is a simple but very adaptable vehicle for delivering Health and Safety messages in print, web/ digital and in video. The character is fully rigged, a term which means we can pose it in any way we wish to create any health and safety situation.
The finished CGI character was released this week in this short introductory animation where the character walks in and reveals information boards with key UNIPA messages. This sequence gives a respectful nod to the famous Bob Dylan video “Don’t Look Back” our UNIPA character discards the cards with a little humour, launching them behind and they fly off screen.