A Simple Guide To Costing Your Project

Film Production Budget Calculator

NB. This is a simple ballpark figure, a 2D motion graphics video cost / 3D animation cost per minute can vary greatly depending on content. Therefore this tool does not take into account any nuances of your project. For a more accurate animation price and in some cases possibly lower price,  please contact Studio Mitchell to discuss your animation in more detail.

3D or 2D animation? Customise Your Options
Our animation costing tool provides you with an instant ballpark figure for your project. Start by choosing your preferred style and length of the film.
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Additional Options
Please choose any additional services below that you need us to provide. If you would like us to provide an accurate estimate and you have a script please upload it here.
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About your bespoke animation price quotation

Depending on where you are in the production process, you may or may not need some of these services. Of course, the more services requested from our animation studio, the greater the ultimate cost of your 2D or 3D animation quote.

We would welcome the opportunity to discuss any animation project you are considering produced.

For many of our new clients this is a totally new experience and we are happy to provide valuable advice from the outset with the view to providing you with our animation video quotes.

2D / 3D animation price guide

Have you tried out our animation price calculator above?  This provides a ballpark figure of our animation cost per minute. However, we recommend that you familiarise yourself with the animation production options that we offer below. There are many factors involved in an animation studio production that influence the final cost of your project.

3D animation price

Brotherwood 2-minute 3D Product Explainer Video

Let’s take a look at the main areas to consider in your 2D / 3D animated film:

  1. Animation style
  2. Animation length
  3. Animation complexity
  4. Animation Revisions

There are also content options for you to consider when budgeting your project. These can raise the overall quality and presentation of an animated video.

These include:

  1. Professional scriptwriting
  2. Storyboard
  3. Voiceover / Narration
  4. Royalty Free Licensed music
  5. Royalty Free Licensed Video Footage
  6. Multiple languages, subtitles
  7. Delivery options – different video outputs (i.e. 16:9, 4:3 and 1:1) tailored for social media output.

The starting point of your project is the style of animation.  This sets the stage for your production and is an important consideration when determining cost. The more time-consuming and refined the animation, the more expensive it is going to be. Here’s what you need to know:

Animation Style

3D Animation

3D animation is a very evocative style of the film. The good news is that through the advancement in technology and accessibility to this method of animation production, the costs have been reduced. Simple product renderings for explainer videos are less expensive and even character models and Disney/Pixar style 3D animation are also achievable on a larger budget. The price to produce an animated 3D video can range anywhere from £3500 – £10,000+ depending on its complexity and length.


3D animation complexity ranges from simple 3D shapes to off-the-shelf purchased stock models through to custom 3D modelling and a photorealistic rendering. The Robot example above demonstrates the wireframe polygon model and the final photorealistic studio lit render.

3D animation lends itself perfectly to product sales presentations and explainer videos. We can produce photorealistic videos without the need for camera crews, costly studios and lighting.  We are often asked to create animation for products which haven’t been manufactured. This aids our clients in getting to market much quicker without the need for prototypes.

2 minute Brotherwood Product Explainer

Another consideration is the setting or environment. Studio Mitchell can create natural or hypothetical environments which can be photo-realistically rendered or in a style of your choice.

animation video quotes

This example of an offshore wind farm demonstrates a photorealistic environment simulation. A fluid dynamic generated sea which also takes into account wind direction and turbulence. We can even change the clouds, weather conditions and time of day in an environment.

Contact us for a 3D animation Quote

These choices amongst other content considerations will affect the cost of your project.  We recommend contacting us to discuss 3D animation and how it relates to your project in more detail.

2D Animation

Our 2D motion graphics video cost is generally going to be the most affordable style of animation offered. It’s less time-consuming than 3D animation. Within 2D animation, typography and graphic vector style is more affordable, while shaded or character hand-inked animation is more costly.

Motion Graphics 2D Animation - animation price

Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. This style is often used to help break down big data and make it more easily understood. Financial institutions and government agencies are often a fan of this style of work.

1.24 Sec YELL motion graphic 2D advert for social media channels

Motion Graphics (Typography and Animated Logos). This style can be both 2D and 3D, and you’ll see examples everywhere in commercials, explainer videos, sporting events, the news and other TV productions. Character animation is generally outside the scope of motion graphics, but many of the core animation principles apply to motion graphics too.

17 Sec AT Aviation motion graphic 2D advert for social media channels

For more information on Motion Graphics please our page explaining in depth this style of animation.

Animation Length

What Impact Does The Length Of Animation Time Have On Your Choice Of Delivery


Facebook has several different types of video options available to you to share your 3D product presentation. For example, Facebook live streams can be as long as 8 hours. Facebook states that most people will watch videos to the end if they are 15 seconds long. One study found that if you want higher engagement, 2 to 5 minutes is the time range to aim for.


Both Facebook and Instagram have Story videos available for your 3D product presentation. Instagram Stories and Reels are a maximum of 15 seconds, feed videos are 60 seconds and IGTV videos, are 60 minutes. Instagram feed videos are recommended at 26 seconds.


Twitter’s video length is 140 seconds maximum but they recommend videos to be 15 seconds or less. According to Twitter’s data, Tweets with video had 10x more engagement than those without video.


The maximum length for LinkedIn videos is 10 minutes that a lot for a 3D product presentation. For brand awareness and consideration, LinkedIn says that a video under 30 seconds has a 200% increase in completion rates.

It’s practically impossible to open up a major social platform now and not see a video post. 3D product presentation videos range from zippy promotional videos on Instagram to quick trailers on Twitter and longer live streams on Facebook. Videos encompass a wide range of topics and are the preferred media digested by many people around the world. In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers reported that they wanted to see more videos from brands and businesses. In fact, as of 2021, an average person is predicted to spend 100 minutes per day watching online videos.

Why Animation Length Directly Affects The Animation Price

The length of your video has a significant impact on the final animation price. Keep in mind that most animation studio projects are priced by the second. The longer your video, the more expensive it will become. The shorter it is, the less expensive it will be.

Additionally to the length of your video, another factor that can impact animation cost and your budget is your timeline or expected deadline. The tighter your requested turnaround, the more expensive your video can become—especially if you need the animation studio to rush the project faster than their typical turnaround time.

50 second HARRIS Brushes advert for social media

Script and Storyboard

Why is the script/storyboard an additional cost?

Concepting & Strategy. Do you have an idea for your video already, or will you be relying on the animation studio to produce the concept and strategy for your project? This is your script and storyboard.

The storyboard is a very important part of the pre-production process because it conveys how the story/script will flow, you will see visual interpretations of how your scenes/shots work together. It also allows you to see potential problems that could not go unnoticed, ultimately saving you time and money. Storyboarding can be a resource-intensive task requiring the involvement of a creative director, concept artist, and illustrator.

Can I supply my script?

Most certainly we often work on projects with supplied scripts and this works well. You know your product or services the best and we can certainly work on your animated video using your script.

Professional Narration

What is a voiceover and why do I need it?

Professional voice talent and recording will add to your video cost, but it also has the potential to transform it. An experienced voice artist can adapt the power, timbre and tone of their voice to fit the subject, and enrich the experience of the viewer by bringing out empathy and persuasion.

voiceover artistOf course, you always want to ensure your videos will also feature high-quality audio. Many voice actors now have their home studio facilities, with sufficient sound dampening, a well-chosen microphone and audio interface, the necessary software, and the knowledge of how to edit and bring out the best quality sound. It is not a sound that can be reproduced from one’s own office.

Studio Mitchell partners Oli Hein and Sophie Hein Schreir are our resident voiceover artists. Read more about them here on our partners’ page. Listen to Sophie’s tone of voice sample opposite.

Tone of Voice Examples





Can I supply my own Voiceover?

If you have access to a recording studio and voiceover talent, certainly you can. We do however recommend not using amateur recordings due to possible low quality issues.


Why should I add subtitles to the video?

It is good practice to add subtitles to your animated videos, especially if you’re planning to post them on social media. You can also benefit from a significant boost in your animated video engagement. Having your message in both audio and text can help ensure that your message can be heard (and read) clearly by everyone.

Can I have foreign language translations?

Yes, subtitling a foreign language allows viewers to listen to the way people communicate, in their native tongue. Dubbing gives them a different version of the same video. The message may be the same, but part of the non-verbal communication is lost. Utilising one language with foreign language subtitles is also more cost-effective.

The Benefits of Using Subtitles
  • Watching videos in sound-sensitive environments
  • Providing clarity
  • Maintaining focus
  • Following the storyline
  • Aiding comprehension
  • Adding a different language

AI Video Presenter

What’s an AI Presenter?

Studio Mitchell offers an AI video presenter, a cutting-edge technology that creates realistic and engaging videos of a virtual presenter for clients’ films. This AI virtual presenter can provide a more professional and personalised touch to clients’ projects, as well as save time and money.

The AI video presenter can be customised with a wide range of styling and design options, including the presenter’s appearance, script, and background. Additionally, the AI video presenter can be used to create new videos from scratch or to add a human touch to existing videos.

By using Studio Mitchells AI video presenter, clients can increase engagement and generate more interest in their projects, while cutting costs and saving time.

Licensed Stock Media

Can I use royalty-free stock music?

Creating custom soundtracks or purchasing music rights can be costly. If you’re hoping to save money, ask your animation studio about your stock music and sound effect options. We can suggest royalty-free music sites, where you can purchase at a small fee the license to whatever track it is you want. This makes you (the licensee) free to use the music in your animated video, but the company you purchased the license from is paying the royalties to the composers.

Can I use royalty-free stock film/video footage?

Yes, you most certainly can. Sometimes there is the requirement for stock footage and there is a wealth of go-too material to choose from now. “Royalty free” simply means that a piece of footage is free from royalties, meaning that it is free from ongoing payments.

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